A real story. A real journey.
$MIA was created in memory of Mia a dog whose loss deeply affected her owner. Instead of turning grief into silence, it became a reason to act.
The project is built around a real journey from Marseille to Dakar, where animals encountered along the way receive direct help, visibility, and support. At the same time, shelters and associations are supported through transparent donations.
This is not a marketing story.It’s a real journey, with real people, real animals, and real actions.







